One tweet changed everything for a new donut shop in Missouri City, Texas.
Billy By shared some photos on Twitter of his dad in an empty store and an empty parking lot.
The tweet generated more than 550,000 likes and 258,000 retweets.
Billy posted an update the next day thanking everyone for supporting his family.
“Just wanted to update yall! We completely sold out of donuts and kolaches! You are all amazing. I can’t thank everyone enough for coming out and supporting local businesses. This means so much to my family.”